Instagram in Ethiopia

Instagram is one the biggest virtual platforms for businesses to connect with their audience. It's unfortunate that many business owners in Ethiopia do not know how to use Instagram effectively.

If you have a small business that needs help with marketing, you are in the same boat as many others. Instagram is one of the most popular social media platforms in the world, and this platform can provide businesses with many different opportunities to grow their brand both online and offline.

A few key things that can help your business on Instagram is growing your base of followers, engaging with customers, using ads to boost sales, and collaborating with influencers in your niche, just to name a few. If you are a business or a brand who is considering how to maximize your reach with Instagram, here are a few ways the platform can benefit you:

Reach New Customers

Instagram is a great way for your business to reach a wider audience and welcome new customers. There are a total of 1.074 billion people using Instagram worldwide, and 71% of these users are under the age of 35.

Instagram is mainly used by millennials and Gen Z, so to effectively capture the market, your business and content needs to appeal to this age demographic.

Once you start using Instagram, you are required to be proactive if you want to reach audiences.They won't simply just find you. One of the best ways to reach an audience is through using a growth service.

Growthoid operates as a traditional marketing agency that helps users increase exposure by increasing Instagram followers. The second way to reach new customers is through the use of hashtags.

Hashtags help you target a specific niche, or community, and it is proven that when you use the relevant hashtags, you increase visibility, engagement, and followers.

Another way to reach a wider audience is through influencer marketing. Influencers hold a lot of power on Instagram and have a lot of followers. When you collaborate with one of them, your business gets exposed to their audience which boosts your brand awareness.

Website Traffic

Another great benefit of using Instagram is that it boosts website traffic. In your Instagram bio, which is the first thing users see when they go to follow you, there is space for you to include any relevant links to your website, blog, or store.

Instagram stories also allow you to add links which boosts web traffic. Another way to do this is to create a call to action, which encourages people to visit your link. This is great for more website conversion and works to boost awareness of your business.

Insights

If you have a business account on Instagram, you will have access to your account analytics. The information you will be able to track include engagement rates, follower count, as well as how many website clicks you received.

Apart from that, you will have access to personal information about your followers including their location, age, and gender. This insight can help you with your marketing strategy because it will tell you what content your audience engages with and what they don't.

You can also use your audience's personal information, such as their age, to target them more specifically in your strategy.

Promotions

Traditional marketing with a marketing firm is ineffective and expensive, and you are only able to target a certain number of people.

Instagram, however, has made marketing very affordable with the option to promote posts. If you wish to reach an audience larger than your follower count, you can pay Instagram a fee and select the number of people you want to target.

Instagram promotion guarantees 100% real targeted growth.And as a business, this is helpful for raising brand awareness as well as gaining more followers

Organic Marketing

Finally, we have organic marketing.This is the most effective way to gain a reputation on Instagram, as well as a loyal following.

Organic marketing is a strategy that does not include paid ads. This form of marketing is achieved purely by engagement, consistency, and high-quality content. Organic marketing is the best way to both build a loyal customer base, and your brand's reputation on Instagram.

Navigating your way around Instagram might seem daunting as a first-time user.However, the more time you spend using the app, the easier it becomes to grow your business account.